WHY IS SEARCH ENGINE OPTIMIZATION BASIC FOR DIGITAL MARKETING?

 Yes – you will get immensely benefited if you understand the answer to the above question. Imagine you want to start an Online Business and reap high Profits. It can be done and is being done by millions of Website Owners all over the world. 



The thing is, not all Websites meet with Online Success. Yet, we see many of the most successful Websites doing roaring Business and have become Household names among netizens. How was this possible? The most straightforward answer is they followed the right Tactics and Techniques, as guided by experts in the field. These Techniques begin with Search Engine Optimization.


What is Search Engine Optimization?

It is a Technology Skill to make your Website’s link appear on top of popular Search Engines. These links attract web visitors instantly. By clicking the link, crowds of web visitors land on your Website.


These web-visitors are known as Organic Web-visitors – that is, you don’t spend any money for their clicking and arriving at your Website. However, though looking easier, it is tough to perform this Technique that only experienced expert Professionals of a famous SEO company in UAE – such as theBEglobal can complete successfully. 


What are the intricacies involved in this Technique?

SEO is a skill that should be performed with care and caution. The very first hurdle is your Website should possess the “Quality Standards” prescribed by the popular Search Engine Crawlers to pick your Website’s link readily, among thousands of sites out there, in your niche of Business.


Then only the web link will be published on top of the Search Engine Index, and start attracting web visitors like bees to honey. 


Quality Stipulations for a Website:

  1. Responsive Web Design: 

Your Website should have been constructed so that it is accessible by any web browser from around the world – including the sophisticated Smart Phone, just come to the Market.


Your Website should appear on the screen of the receiving devise, precisely as per your Design, without any deviation or distortion. Furthermore, the website’s frame should adjust itself automatically to the size of the screen of appearance. All these should take place within macro seconds. 


The SEO Specialists will check this feature of the Website, which should start from coding the Website’s structure.


  1. Exemplary functionality of your Website: 

After constructing the basic structure of your Website, Software Engineers start their work in providing appropriate Software Apps and Solutions to make your Website’s functionality suit the Quality Standards. Simply put, the web visitor should find it damn easy to navigate into your site, gets all the relevant details instantly, finishes the business with your site, and exits happily after making hassle-free Payment of the bill.

 

This is Customer Satisfaction, and this goes a long way in enhancing the “merit” of your Website in the eyes of the Search Engine Crawlers.


  1. Updated Web content from time to time: 

The Design, Graphics, and Web-content Text etc., should be able to “tell” what precisely the web-visitor can expect from your Website – strikingly at a glance. The more they “talk” about the benefits accrued to the Buyer by the Products offered by your Website, the better.

 

Every web visitor enters your Website looking for pointedly as to “What is in it for me”? So, if this question is answered satisfactorily, you win the Customer Confidence in abundance. This trick will make the visitor into a buyer first and then make him your Loyal Customer later.


All the above Quality Checks done by SEO Specialists of theBEglobal come under On-Page SEO and are covered by the credible SEO packages in Dubai.


There are also more Off-Page SEO Techniques like SEM, SMO, Content Marketing and Programmatic Buying etc. For all of these Techniques to promote and popularize your Website, SEO expertise is the starting point of Digital Marketing.

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